Our team:

Mark Rubin

mark rubin

Mark Rubin is a serial entrepreneur whose logistics businesses have helped millions of  American households simplify their lives, and whose software has directly driven more than one hundred million dollars in sales over the past two years.

A lifelong student of complex systems, Mark’s unique insights into business optimization have helped entire industries simplify operations, accurately predict long-term business cycles, and discover reliable ways to sustainably mine future revenue.

Since his childhood in rural Maryland, Mark has always found solace in nature through hiking, camping, and now, by caring for his bees. 

dan roam

Dan Roam is the author of six international bestselling books on business-visualization and communications. The Back of the Napkin has been translated in 31 languages and was named by Fast Company, The London Times, and BusinessWeek as the 'Creativity Book of the Year.' 

Dan has helped executives at Google, Microsoft, Boeing, Allbirds, Deloitte, Gap, IBM, the US Navy, and the Obama White House solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR.

Dan is a creative director, author, painter, and model-builder. His purpose in life is to make complex things clear by drawing, and to help others do the same.

I imagine a world where people live in harmony with the rest of nature. I’m helping to create that world by developing regenerative business models that are designed around natural processes. This project is inspired by Native American philosophies, taught by Tom Brown, Jr at the Tracker School, the resource allocation models of Buckminster Fuller, and the universal truths taught by Carl Sagan.
— Mark Rubin, Founder
Once Mark told me how bees have thrived for 100 million years, I had to start drawing their story. What I learned is incredible.
— Dan Roam